What counts as a qualified appointment for a fractional CFO?

Qualification criteria are defined before launch: company size, revenue range, a decision maker on the call, and a stated finance need. If a booked call does not meet those criteria, the client does not pay for it.

Does a fractional CFO need to change their website or positioning first?

No. Medinyl works with existing positioning. If something is costing replies, it is flagged, but it is never a blocker to starting.

Fractional CFO Lead Generation | Qualified Appointments

Q: How fast can a fractional CFO get qualified appointments?

Setup takes about a week. Most fractional CFO clients see their first qualified appointments within 2 to 3 weeks of warm outreach campaigns going live.

Q: Is this cold outreach under the CFO's name?

No. Every message is warm outreach opened around a real trigger event or pain signal for that specific company, sent in low volumes from properly warmed infrastructure.

Q: What does Medinyl need from the CFO to start?

A one-hour onboarding call, a calendar link, and quick feedback on the first appointments to tighten qualification.

The problem

You didn't leave corporate finance to chase strangers.

Most fractional CFOs win their first clients through referrals. Then referrals slow down, and pipeline becomes a second job.

Referrals are lumpy

Great months, then nothing. You can't build a practice on pipeline you don't control.

Outbound eats your billable hours

Researching, list building, follow-ups. Every hour spent selling is an hour you're not advising at your rate.

Lead gen agencies send you junk

Generic agencies book anyone with a pulse. You end up on calls with companies that can't afford you or don't need a CFO.

How it works

We handle the hunting. You handle the closing.

Step one

Define your CFO-fit profile

Revenue range, industry, trigger events like fundraising, fast growth, or a finance leader leaving. We only target companies that match.

Step two

We run warm, multi-channel outreach

Email and LinkedIn conversations opened around real pain signals and trigger events, so every message lands warm, not cold. Every reply handled by our team.

Step three

Qualified calls land on your calendar

Decision makers, pre-qualified on budget and need, booked straight into your calendar with full context notes.

Qualified appointments, or you don't pay.

We put our fee at risk, not your budget. If the appointment doesn't meet the qualification criteria we agree on together, you don't pay for it. Simple.

Get your pipeline plan →

0%Show-up rate on booked appointments.

0Fractional CFOs and finance advisors served.

0Average qualified appointments in the first 90 days.

Results

What CFOs say after month one.

“

Within the first few weeks I was on calls with exactly the kind of companies I built my practice for. The qualification notes before each call are worth the fee alone.

Michael K.

Fractional CFO, US

“

I'd tried two lead gen agencies before. Both booked junk. Medinyl actually understood what a CFO-fit company looks like and it showed in every appointment.

Kelvin H.

Financial advisory founder

“

The performance model is what sold me. They only get paid when I get a real appointment, so our incentives are finally on the same side of the table.

Jack G.

Advisory firm principal

Abdul

Founder, Medinyl

Warm B2B outreach Appointment setting CRM automation

Who's behind this

Built by an operator, not a marketer.

I'm Abdul, founder of Medinyl. We're a small, senior team that runs warm outreach for B2B experts, and fractional CFOs became our focus for one reason: the fit is obvious once you see it. Mid-market companies are drowning in finance problems, and the CFOs who can fix them are too busy delivering to prospect.

We don't do volume games. Every campaign is hand-built around your positioning, your ideal revenue band, and the trigger events that make a company ready to buy. If we can't book you qualified appointments, we don't deserve your money. That's why the guarantee exists.

Talk to Abdul directly →

FAQ

Fair questions.

What counts as a qualified appointment? +

We define the criteria with you before launch: company size, revenue range, decision maker on the call, and a stated finance need. If a booked call doesn't meet those criteria, you don't pay for it.

How fast will I see appointments? +

Setup takes about a week. Most clients see their first qualified appointments within the first 2 to 3 weeks of campaigns going live, depending on niche and offer.

Do I need to change my positioning or website? +

No. We work with what you have. If we spot something that's costing you replies, we'll tell you, but it's never a blocker to starting.

Is this cold outreach under my name? +

No. Every message is warm outreach: opened around a real trigger event or pain signal for that specific company, sent in low volumes from properly warmed infrastructure. It reads like a relevant note from a peer, not a spam blast.

What do you need from me? +

A one-hour onboarding call, your calendar link, and quick feedback on the first appointments so we can tighten qualification. That's it.

Your calendar, filled with qualified CFO-fit companies.